Brand story

Good day!

If you’ve already purchased sportswear by the Solo brand, then you’ve likely felt that you received something more than just a "product."

And if you haven’t yet had the chance to become our customer, ask those who have — what do they think of us? Most likely, they’ll say: “Solo is awesome!”

But what exactly is this “awesome”? What is that “something more” that you receive when you buy sportswear under our brand?

S — for Superior Quality.
In recent decades, the world has seen a decline in quality — whether in goods, services, relationships, or actions. We, on the other hand, put our utmost effort into making sure every purchase meets your expectations — and even surpasses them. But quality isn't just about following standards. True quality comes from a philosophy that mirrors the spirit of sports: striving for constant improvement, getting a little bit better each day, in big things and small details alike. Only this kind of honest effort creates truly high-quality products.

O — for Optimism & Joy.
People feel happy when they achieve their goals. It doesn’t have to be anything huge — even nailing a new move during a workout, being praised by your coach, hearing applause from the audience — it brings a taste of victory. Solo clothing is designed to support those moments, to be beautiful, reliable, and comfortable enough to help you shine, not get in the way. That’s our purpose.

L — for Lightness & Ease.
We love hearing our customers and partners say: “It’s easy to work with you.” That goes beyond seamless logistics and transparent communication — it’s about listening to our clients, responding, and turning every bit of feedback into an opportunity for the next improvement. We’re not afraid to admit mistakes — and grow from them.

O — for Outstanding Technology.
This might surprise you, but sportswear is a high-tech product. No exaggeration. In terms of intellectual complexity and the number of processes involved, making quality sportswear rivals producing a modern gadget. That’s why we aim to stay at the forefront of innovation. We not only monitor trends but invest heavily in R&D, develop custom fabrics, and collaborate with leading research institutes. We improve our materials, manufacturing methods, and management systems — because only a synergy of technologies can create a truly modern product.

Lifestyle.
Many of our clients find us in childhood — and we grow together. We shape each other, helping express individuality and live with purpose. A good product doesn’t just serve a need — it improves your life. People who embrace an active lifestyle learn to recognize what they want and don’t want, they let go of what’s unnecessary, and embrace what’s meaningful. Ultimately, they walk their paths with freedom, courage, and ease. Solo clothing is your companion on that journey — a form that holds the essence of a fulfilling life.

Solo is awesome:
Superior Quality – Optimism – Lightness – Outstanding Technology – Lifestyle.

You get all of this with our products — at a fair price and from the heart.

See you soon!

Founders of the Solo Brand: Olga Valeryevna and Alexander Glebovich Malyugin